Jia Gao - RecyLego

OVERVIEW

RecyLego is an app that help users to donate the LEGO pieces and bricks that they don't need anymore. Users can donate LEGO via RecyLego easily.

ROLE

UI/UX Designer

PROBLEMS

Lego pieces are not recylable by city recycling programs since they are made of ABS plastic. They can’t even be recycled by “ABS plastic recylers” since the composition varies from piece to piece, often containing: mixes plastics, rubber, metal, cloth, magnets, etc. Meanwhile, I found out that normally, if we want to donate LEGO pieces and bricks, it is not very easy to figure out the way to do it.

INSPIRATION

TOP 3 BENEFITS OF RECYCLING LEGOS

Donate and recycling helps protect the environment:
Recycling minimizes the level of waste that gets burned in incinerator plants or deposited in our landfills. Plastics (including Legos), batteries, etc. decay in landfills and toxins are released, making the soil unsuitable for most uses. Pollutants from landfills find their way into streams and eventually the ocean, adding mercury and other toxins to our food supply. Recycling solid waste also helps reduce global warming by preventing the release of millions of tons of carbon equivalent.
Recycling helps build a strong economy:
Recycling creates meaningful jobs, increases efficiencies, and reduces cost, all of which help build a stronger economy for all of us to enjoy.
Recycling promotes energy eficiency:
Recycling is far more efficient, than manufacturing something out of fresh raw material. Recycling not only saves money it saves large amounts of energy. The energy needed to extract and process metal from mines is much greater than what’s needed to recycle metal from waste products. For example it takes 20 times as much energy to produce a new aluminum can from the earth compared to a recycled can! Recycled paper needs 40% less energy to produce than new paper.

SOLUTION

RecyLego is very friendly and easy to use. Users can donate the LEGO in few steps, choose to donate, fill out the infomation and generate the free shipping label and print it out.

PERSONA

Grace Olsen

32
Teacher
Married, 1 Child
San Mateo California

Bio

Grace has a 4 year old son. Her son used to play LEGO a lot but then he lost the interest someday. He barely plays it now. Grace thinks it would be great if the Lego pieces can be loved and used by the children who really want them. Besides, Grace’s family lives in a small apartment in downtown. Donating Lego pieces can make much more room for her family.

Goals