OVERVIEW
This is a redesign project for a Thai restaurant in San Francisco. I redid the whole brand guideline for it, including logo, business card, posters, etc.
INSPRIATION
Siam lotus Thai Restaurant is a traditional Thai food place. I like to go this this cute restaurant a lot. Somehow, I fount out the whole design of this place is not as cute as itself. There's lot of stuff that I can work with.
PROBLEM
No logos
The restaurant doesn't have a logo. It is a very important part for business. It can tell the customers who you are.
Website layout
The layout of their website is a bit chaotic. Landing page is not offering any useful information to the users directly.
Online Menu
The purpose of the online order system is to take orders efficiently. However, the existing online menu is very hard to read and use.
WEB PAGE BEFORE & AFTER
As we can see that the old webite of Siam Lotus Thai Restaurant is not offering clear information to the customers.
I used the pink color as the main color for the redesign. The reason is that based on my research on this restaurant, the age range of the customers is between 19 - 38. I think the vibrant color and pixel design will be more suitable.
IPAD MENU BEFORE & AFTER
Current online menu is not designed very well. THe layout and the color are messy and not helping customers.
I reorganized the content of the menu and used the main color and the logo that I made for Siam Lotus Thai Resturant.
COLOR & ICONS
BUSINESS CARD & SIGN
MERCHANDISE
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